News Details

FOR IMMEDIATE RELEASE

Contact:
Fiona Story, Communications Manager
T: 866-324-2939
 

2,036 PARTICIPANTS BEGIN DAY TWO OF 60-KM WEEKEND TO END BREAST CANCER WALK RAISING $5.6 MILLION

Walkers will finish the last 30 km of their 60 km journey at The Coral, Stampede Park

(Calgary, AB; July 29) - Yesterday, the Alberta Cancer Foundation announced that 2,036 participants raised $ 5.6 million in Calgary’s 3rd annual Weekend to End Breast Cancer, a 60 kilometre walk to raise funds for breast cancer research and care in Alberta. The multi-day event taking place in both Calgary and Edmonton netted over $12 million in the first two years. The fourth annual Weekend to End Breast Cancer benefiting the Alberta Cancer Foundation in Calgary is already planned for July 25-27, 2008.

Walkers set out early yesterday morning after an emotional Opening Ceremony at the Roundup Centre, Stampede Park. Hours later, they arrived at a “Tent City” erected at Currie Barracks, where they were greeted by hot showers, meals and entertainment. Perhaps a little weary from their 30 kilometre trek the day before, participants had no problem finding the drive to get up early this morning and continue on the last 30 kilometres to the finish line.

Hundreds of Volunteers and Crew Members are on hand to provide support over the course of the two day event including meals, water and snack stops, gear transport, portable restrooms, safety on the streets, and comprehensive medical services.

“Everyone involved in the Weekend displays what it means to be a hero. The Volunteers, Crew members and local authorities ensure everyone’s safety but the spirit and enthusiasm of the walkers every step of the way is remarkable,” said Linda Mickelson, CEO of the Alberta Cancer Foundation. “Months of planning go into this event with regard to the route and street safety; providing plenty of Pit Stops for Walkers to re-hydrate and refuel; and we’ve got a great volunteer medical response team on hand at all times to help with blisters, dehydration, or any other medical issues.”

“This event is for people wanting to do something big in the fight against breast cancer,” said Dr. Tony Magliocco, a researcher at the Tom Baker Cancer Centre who addressed walkers at last night’s camp. “Our research programs got a real boost as a result of their passion and commitment. It’s inspiring to see and it’s what has made the Weekend to End Breast Cancer the most successful breast cancer fundraiser in Alberta!”

For more information about the event, or to register as a participant for next year, please contact (403) 280-9255, or sign up online at www.endcancer.ca. Visit Opening Ceremonies, Camp or Closing Ceremonies and register on-site for 2008!

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About the Alberta Cancer Foundation
The Alberta Cancer Foundation is the registered charity dedicated to accepting and raising funds for Alberta Cancer Board programs and treatment centers throughout Alberta. Funds will be used to support the province-wide breast screening initiative and innovative cancer research for the development of new treatments and compassionate care at the Tom Baker Cancer Centre in Calgary, the Cross Cancer Institute in Edmonton and 15 other Alberta Cancer Board cancer centers.

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FOR IMMEDIATE RELEASE

Contact:
Fiona Story, Communications Manager
T: 866-324-2939

2 036 PARTICIPANTS RAISE $ 5.6 MILLION IN 60-KILOMETRE WALK FOR BREAST CANCER

The Alberta Cancer Foundation to benefit from millions raised in two-day walk.

(Calgary, July 28) - Today, the Alberta Cancer Foundation announced that 2 036 participants raised $ 5.6 million in its annual Weekend to End Breast Cancer event. This multi-day event is the largest breast cancer fundraiser in Alberta and has generated net revenue of $12.3 million to date. The fourth annual Weekend to End Breast Cancer in Calgary is already planned for July 25-27, 2008.

After a motivational Opening Ceremony at the Roundup Centre, participants embarked on the first 30 kilometers of their walk throughout the city. Tonight, they camp at Currie Barracks as they rest up for the final 30 kilometres on Sunday. Their weekend journey ends tomorrow with an inspiring Closing Ceremony at The Coral, Stampede Park at 4:00pm. Family, friends, and supporters are invited to greet and cheer on the Walkers as they make their way to the finish.

"The 2 036 women and men participating this weekend are true heroes in the fight against breast cancer. We’re very grateful to all the Walkers, Crew, Volunteers, Donors, and the entire community for their amazing support," said Linda Mickelson, CEO of the Alberta Cancer Foundation. "Together we are having a real impact on critical research and screening programs in this province that will save lives, and we’re not finished yet. We hope everyone will help us make next year’s event just as successful by registering now for the 2008 Weekend to End Breast Cancer."

"The Weekend to End Breast Cancer is helping us build a world-class breast cancer research program in Alberta. Thanks to these walkers and their donors we’ve acquired specialized equipment and funds for research projects that otherwise would not be happening here," said Dr. Tony Magliocco, Medical Director of Diagnostic Pathology at the Tom Baker Cancer Centre.

Prior to the Weekend to End Breast Cancer, the Alberta Cancer Foundation was awarding approximately $300,000 annually to breast cancer researchers in Alberta. Ten grants have already been approved for funding in 2007, bringing the number of research grants to more than 30, and the total invested in breast cancer research, screening and patient programs to more than $12 million.

For more information about the event, or to register as a participant for next year, contact (403) 280-9255, or sign up online at www.endcancer.ca. Visit Opening Ceremonies, Camp or Closing Ceremonies and register on-site for 2008!

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About the Alberta Cancer Foundation

The Alberta Cancer Foundation is the registered charity dedicated to raising funds for the Alberta Cancer Board, a world leader in the fight against cancer. Foundation funding supports cancer research, prevention and screening initiatives, and patient care programs at the Tom Baker Cancer Centre in Calgary, the Cross Cancer Institute in Edmonton, and 15 other Alberta Cancer Board cancer centres throughout the province.

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Alberta Cancer Foundation support to breast cancer research and programming shoots up to $12.3 million with funds raised at Weekend to End Breast Cancer

July 13 2007 * Embargoed to 9 AM Monday July 16 2007*


Prior to the Weekend to End Breast Cancer, the Alberta Cancer Foundation provided roughly $300,000 annually for breast cancer research in Alberta. Thanks to outstanding participant and donor support, Weekend to End Breast Cancer funding has resulted in the investment of $12.3 million in breast cancer research and programming in just two years.

  • Dr. Magliocco is the principal review pathologist for the breast cancer tumour group at
    Tom Baker Cancer Centre (TBCC), where is is also medical director of the diagnostic pathology laboratory at the TBCC. He is head of the Advanced Diagnostics Section of the Canadian Association of Pathologists.
  • Courtenay Nims will be walking in Calgary’s Weekend to End Breast Cancer July 27 - 29. She is a breast cancer survivor.
  • Linda Mickelson is the Chief Executive Officer for the Alberta Cancer Foundation and is walking in the Weekend to End Breast Cancer for the fourth time.
  • The Alberta Cancer Foundation raises and receives funds on behalf of the Alberta Cancer Board. Alberta Cancer Foundation funding supports research, prevention and screening initiatives and patient programs in 17 cancer centres across Alberta.
  • Approximately 70 per cent of Alberta Cancer Foundation funding is directed to cancer research, 15 per cent to prevention and screening and 15 per cent to equipment and patient programs. In the 2007/08 year, the Alberta Cancer Foundation is committed to providing $18.5million dollars for cancer research, prevention, screening and patient care. Of this, approximately $6.5 M is designated for breast cancer research and screening.
  • In 2006, 1667 walkers from Edmonton and 2140 from Calgary raised over $11 million, making the combined Weekend to End Breast Cancer events the largest breast cancer fundraiser in the province’s history.
  • Funds from the first Weekend to End Breast Cancer (2005 in Calgary) launched a province-wide research initiative involving 12 new projects at the Universities of Alberta, Calgary and Lethbridge. Another $1.8 million in funding was allocated following the 2006 events in Calgary and Edmonton. An additional 10 projects have already been approved for funding from the 2007 events. This will bring the total number of Alberta research projects funded by the Weekend to End Breast Cancer to more than 30.
  • A $5 million Weekend to End Breast Cancer Research Chair will be established with funds raised in 2006 and 2007. The funds will be endowed to create secure long-term funding that will facilitate the recruitment and retention of a leading breast cancer researcher.
  • A mobile van with state-of-the-art mammography equipment, purchased with funds from the 2005 Weekend to End Breast Cancer, offers greater accessibility to breast screening for women in more than 140 rural sites. Weekend to End Breast Cancer funding from events in 2006 through 2008 will make the acquisition and implementation of the latest advances in breast screening technology possible. The projected cost of new equipment and additional mobile screening units is $10 million.

The Alberta Cancer Board is committed to a leadership role to reduce the burden of cancer through excellence in prevention, screening, diagnosis, treatment, palliation, education and research. The Alberta Cancer Board and Foundation, in collaboration with Alberta’s health, research, government and not-for-profit sectors, has set measurable milestones to reduce the projected incidence of cancers by 35 per cent, reduce projected mortality by 50 percent and eradicate suffering in all its forms by the year 2025.

Media Contact:
Kathy Classen
Communications Manager, Alberta Cancer Board and Foundation
T: 780-643-4424
C: 780-934-1763

Fiona Story
Communications Manager, WEBC
T: 866-324-2939

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Targeting treatment for cancer patients one of 30 new research projects funded by Weekend to End Breast Cancer dollars

July 13, 2007 ** Embargoed until 9:00 AM July 16 2007 **

Courtenay Nims is 31 years old. She is walking 60 kilometres in The Weekend to End Breast Cancer in Calgary July 27-29. She is a breast cancer survivor.

In December 2004, Nims found a lump in her left breast. Her family doctor followed up with a mammogram and ultrasound to have it checked, and in January 2005 she was diagnosed with stage 2 breast cancer. She has undergone a mastectomy, chemotherapy, and participation in a clinical drug trial since then. Two years ago her friend walked in The Weekend to End Breast Cancer to support Nims; this year they will walk together. Prior to The Weekend to End Breast Cancer, the Alberta Cancer Foundation dedicated approximately $300,000 annually to breast cancer research and screening programs. Thanks to outstanding participant and donor support, WEBC funding has resulted in the investment of $12.3 million in breast cancer research and programming in Alberta.

Dr. Tony Magliocco is a molecular pathologist with a special interest in breast cancer pathology. His work in the diagnostic pathology laboratory at the Tom Baker Cancer Centre is focused on differences at the molecular level in cancers, and how these differences affect a patient's response to various treatment options.

By determining who will and won't respond to various types of cancer treatment, Dr. Magliocco's research stands to help patients avoid suffering the negative effects of many cancer treatments. “If we can identify what treatments don’t work on specific molecular variations of breast cancers, we can eliminate that path of treatment for those patients.” says Magliocco.

His research is funded by The Weekend to End Breast Cancer proceeds and a key piece of equipment - the HistoRX - was also purchased with Alberta Cancer Foundation funds. Magliocco’s lab is the only lab in Canada with a HistoRX device. The HistoRX allows for rapid and accurate measurement of proteins, and thus for a more detailed understanding of crucial differences between cancers which would appear identical under other means of analysis.

When: Monday July 16 2007; 10:00 AM
Where: Alberta Cancer Foundation donor wall, main floor, Tom Baker Cancer Centre, 1331 29 Street, Calgary AB. We will progress to Dr. Magliocco’s lab from there.

Who: Dr. Tony Magliocco, WEBC-funded breast cancer researcher
Courtenay Nims, breast cancer survivor and WEBC walker
Linda Mickelson, CEO Alberta Cancer Foundation

For More Information Contact:
Kathy Classen
Communications Manager, Alberta Cancer Board and Foundation
T: 780-643-4424
C: 780-934-1763

Fiona Story
Communications Manager, WEBC
T: 866-324-2939

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Sun, June 17, 2007

Kids get MOOvin' to battle disease
UPDATED: 2007-06-17 03:19:13 MST

By NADIA MOHARIB, SUN MEDIA

Seventy children refusing to be told they can't make a difference walked 10 km in soggy shoes yesterday to raise money to fight breast cancer.

The kids, some as young as two --and with a little help from strollers -- and some as old as their early teens, pounded the pavement in the inaugural Soul Children MOOvin' and Groovin' 10-km walk.

The event was inspired by Shannon Duke, a breast cancer survivor who lost four relatives to the disease.

She was part of the highly successful Soul Sistahs team which raised more than $120,000 in the 2006 Weekend to End Breast Cancer walk.

This year, her children, Kayla, 10, and Tyler, 7, wanted to join her in the upcoming Weekend to End Breast Cancer, but youngsters aren't allowed in the gruelling 60-km effort.

"I kept thinking this is not the message I want to send to my kids -- that they are too young to make a difference," 44-year-old Duke said.

So yesterday's mini-walk was a way to give kids a chance to help in the fight against the deadly disease.


The response was so overwhelming, Duke had to cap registration months before the walk, which went from Shouldice swimming pool to Bowness Park.

"These kids are so driven and motivated -- I'm just blown away," Duke said, adding youngsters raised money from everything from lemonade stands, to bottle drives and babysitting.

The walkers raised more than $15,000 to benefit this year's Weekend to End Breast Cancer.

Six-year-old Tavia Chehade sold lemonade to help out.

"My feet were frozen but it was good," she said.

Duke's daughter agreed.

"I'm amazed so many people came," Kayla said.

"It feels great to know I'm helping my mom and other people that have breast cancer."

Anyone wanting to donate can get more information at http://www.soulsistahsociety.org/.

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Join us at our booth at the Calgary Women’s Show on Saturday April 28th. Meet our friendly Weekend Coaches from 10 am to 6 pm at the Round Up Centre, Stampede Park, booth #1044.

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FOR IMMEDIATE RELEASE

For more information, contact:
Kenn Hamlin, Communications Manager
(403) 280-WALK(9255)

For non-media questions about the event, or to register as a participant for next year, please contact (403) 280-WALK(9255), or sign up online at www.endcancer.ca.

2140 PARTICIPANTS RAISE $6 MILLION IN 60-KILOMETRE WEEKEND TO END BREAST CANCER

Sunday is 2nd Day in Two Day Event

Alberta Cancer Foundation holds second annual fundraising event to Fund Critical Breast Cancer Research.

(Calgary, AB; July 30th, 2006) Yesterday, the Alberta Cancer Foundation announced that 2140 participants raised $6 million in The Weekend to End Breast Cancer, a two-day, 60 kilometre walk to raise funds for breast cancer research in Alberta. This is the second annual Weekend to End Breast Cancer walk in Calgary, a multi-day event that has raised over $13.1 million to date. Edmonton will host its first event in two weeks time, on August 11th-13th. The third annual Weekend to End Breast Cancer in Calgary is already planned for July 27th-29th, 2007.

Although a little weary from their 30 kilometre trek the day before, the participants in The Weekend to End Breast Cancer, had no problem finding the motivation and inspiration to get up early this morning and continue on the last 30 kilometres of their 60 kilometre journey.

Walkers set out early yesterday morning after a motivational Opening Ceremony at the Roundup Centre, Stampede Park. Hours later, they arrived at a “Tent City” erected at the Currie Barracks, where they were greeted by hot showers, meals and entertainment. Hundreds of volunteers and crew members are on hand over the course of the two day event to provide support at every level including meals, water and snack stops, gear transport, portable restrooms, safety on the streets, and comprehensive medical services.

Susan Leach, a breast cancer survivor herself and one of Calgary’s top fundraisers for the event, has rigorously trained for the walk. “My primary reason for participating in The Weekend to End Breast Cancer is to assist with continued funding for research. I encourage everyone to join us in 2007 by registering at endcancer.ca! It is my hope, as we gain a better understanding of breast cancer, that we will ultimately find a cure. It is my dream that my 8 and 10 year old daughters will never have to face the fear, anxiety, and uncertainty created by those three little words; you have cancer.”

“It takes a tremendous amount of planning and hundreds of Volunteers - to be able to look after so many participants and ensure their safety as they wind their way through the city over a two day period,” said Linda Mickelson, CEO of the Alberta Cancer Foundation. “We’ve worked with local authorities with regard to the route and street safety; we’re providing plenty of Pit Stops for Walkers to re-hydrate and refuel; and we’ve got a great volunteer medical response team on hand at all times to help with blisters, dehydration, or any other medical issues.”

“We’re so grateful to have the community embrace and support this second annual event in Calgary.” said Mickelson. “The Weekend to End Breast Cancer continues to raise significant funds for breast cancer research which remain right here in Alberta.”

“I walked last year in Calgary so I wouldn’t have missed being here again for anything. I’m crewing this time but I’m looking forward to walking in the first Weekend to End Breast Cancer in Edmonton on August 11th-13th. My sister is fighting breast cancer so the event means a lot to me personally and there are families like mine everywhere. It’s wonderful to see so many people from throughout our province come together to raise funds that will put an end to this terrible disease.” Mickelson commented.

Dr. Susan Lees-Miller, a researcher in Calgary added, “We’re already seeing the impact of this event on our breast cancer research program with the newly launched Alberta Breast Cancer Research Initiative. We have excellent scientists and clinicians who are working very hard to understand how breast cancer develops and how it can be better diagnosed, treated and controlled. Walkers have entrusted us with critical funds that will ultimately save lives at the Tom Baker Cancer Centre, the Cross Cancer Institute and throughout Alberta.”

Funds from The Weekend to End Breast Cancer will also enhance Screen Test, the Alberta Cancer Board’s province-wide breast screening program by adding new digital technology and another mobile van. The program, which provides mammography services in more than 100 mobile sites each year, has consistently exceeded international standards for the early detection of breast cancer. 

All proceeds benefit the Alberta Cancer Foundation, a registered charity dedicated to raising funds for the Alberta Cancer Board (ACB), a world leader in the fight against cancer. Funds will support innovative breast cancer research, breast screening and patient care programs at the Tom Baker Cancer Centre in Calgary, the Cross Cancer Institute in Edmonton, and 15 other ACB cancer centres. 

In addition to the funds raised, The Weekend to End Breast Cancer is important in generating awareness about breast cancer. The Alberta Cancer Foundation also hopes to build awareness and expand its donor base to maximize funding for Alberta Cancer Board research and care programs. 

For more information about the event, or to register now as a participant for next year, please contact (403) 280-WALK(9255) or sign up online.

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